السؤال — عربي
اختارت منظمة استراتيجية التمييز (Differentiation) للمنافسة على مستوى الأعمال. أي من الهياكل التنظيمية التالية يناسب هذا الاختيار الاستراتيجي بشكل أفضل؟
Question — English
An organization selected a differentiation strategy to compete at the business level. Which of the following structures best fits this strategic choice?
الخيارات — عربي
Options — English
💡 A. Functional structure: While a functional structure organizes
employees based on specialized functions (e.g., marketing,
finance, operations), it may create silos and limit innovation. This
structure is more suited to cost leadership rather than
differentiation, which requires flexibility and collaboration.
B. Divisional structure: A divisional structure groups activities
by product lines, geography, or customer segments. While it
allows for some differentiation, it may not foster the high level of
cross-functional collaboration needed for continuous innovation
and unique offerings.
C. Mechanistic structure: Mechanistic structures are rigid,
hierarchical, and heavily centralized. They are best suited for
cost-efficiency strategies rather than differentiation, which
requires adaptability and creativity.
D. Functional structure with cross-functional teams: This is the
best fit for a differentiation strategy because it combines
specialization (functional structure) with collaboration and
flexibility (cross-functional teams). Cross-functional teams
encourage innovation by integrating insights from different
departments, helping the organization create unique products or
services that stand out in the market.