💡 1. A. A star – ᤶ ᤷ Not the correct term o Stars are businesses or products in high-growth industries with a dominant market share. o In this case, the organization is in a mature, slow-growth industry, so it wouldn't be classified as a star. Stars typically require investment to maintain their position in a high- growth market, while this business is generating consistent income in a stable, mature industry. 2. B. A cash cow – ࿨ ࿩ ࿪ Correct Answer o A cash cow refers to a business or product in a mature, slow-growth industry that has a dominant position and generates consistent, positive cash flow. o The investor would label this organization a cash cow because it fits the description of providing steady financial income while not requiring significant reinvestment due to the industry's maturity and low growth. 3. C. A question mark – ᤶ ᤷ Not the correct term o A question mark refers to a business or product in a high-growth industry but with a low market share. o The company in this case has a dominant position, so it would not be categorized as a question mark. Question marks have uncertain futures and require investment to grow market share, which doesn't apply here. 4. D. A dog – ᤶ ᤷ Not the correct term o A dog refers to a business or product with low market share in a low-growth industry. o The organization in this case is dominant in its market and generates positive income, so it wouldn't be considered a dog.